![]() That's mainly because it was only available for a few months in 1969, and most customers weren't even aware of its existence. But purple ranked high with Barracuda buyers, too, with 7.4% of 1970 units finished in this shade.īright Green / Rallye Green is arguably the rarest High-Impact color. It was the year's second-most popular hue, tied with Blue Fire and behind Rallye Red. On the other hand, 1970 Plymouth Barracuda customers favored Lemon Twist, which accounted for more than 9% of total sales. The hue remained highly popular in 1971 but lost first place to Bright Blue. Purple was particularly favored by 1970 Dodge Challenger buyers, who ordered more than 10,000 units in this color (about 13% of total production). There's no complete statistic that covers High-Impact color sales across all nameplates, but the general consensus is that Plum Crazy / In-Violet was the most popular hue overall. Pink Panther / Moulin Rouge was also a "999" coded color in 1971. Strangely enough, the latter was officially available through 1971. The second one is Butterscotch / Bahama Yellow. The latter option allowed customers to select a color discontinued at the end of the previous model year.ĭodge's paint chip charts for 1969, 1970, and 1971 show two High-Impact colors with the code "999." One's Bright Green / Rallye Green, which was supposedly discontinued after only a few months in 1969. This code was used, in some cases, for spring colors as well as special-order colors. I also need to point out that some High-Impact colors may be registered with the code "999" on the fender tag. Since Top Banana includes "1" and Black Velvet ends in "9," it's safe to say these numbers go higher as the shade becomes darker. The latter is not a High-Impact color.įinally, the third digit, which is a number, indicates the shade. The same goes for Go Mango, which shares the letter "K" with Burnt Orange. Green Go and Sublime also share "J" as the second letter because they have a common green base color. This also applies to non-High-Impact colors like Citron Gold (FY6), Citron Mist (FY4), and Sunfire Yellow (DY3). For example, Citron Yella and Top Banana both feature "Y" as the second letter. The second digit indicates the color base. In this case, "E" stands for 1969, "F" is for 1970 colors, and "G" nominates hues launched in 1971. The first letter of the paint indicates the year the color was introduced. The codes used for the High-Impact colors may seem random at first glance, but they actually align with the coding system that Chrysler was using at the time. However, given that the color was introduced some three years after the film, it may be just folklore, and Chrysler may have opted to eliminate it due to not being popular.Ĭitroen Yella / Curious Yellow is among the rarest High-Impact colors, but much like Butterscotch / Bahama Yellow, it's not particularly desirable. Specifically, many viewed it as a reference to the 1967 Swedish erotic drama "I Am Curious (Yellow)," which was banned in Massachussets. ![]() GY3 didn't make it beyond 1971, and many speculate that it was discontinued due to the Curious Yellow name used by Plymouth. I think it's a gorgeous color and rounds out my personal Top 3, alongside Panther Pink and Sublime. Some say it's a hybrid between Top Banana / Lemon Twist and Sublime / Limelight. A vibrant yellow in bright light, Citron Yella becomes more of a lime green in darker light. And much like HEMI Orange / Tor Red, it changed hues depending on lighting. Introduced in 1971, Citron Yella / Curious Yellow was Chrysler's last High-Impact color. It has since adorned every single version of the muscle cars, from the R/T to the Hellcat-powered beasts. The color was revived when the Charger and Challenger returned to showrooms in the 2000s. Although Plymouth called it In-Violet, Road Runners and 'Cudas sporting this paint are also called Plum Crazy cars. This color is more sought-after by collectors, and it can also add a premium over all the other high-impact colors (except for the super-rare Bright Green / Rallye Green). They both shared the E-body platform, and both look stunning in the vibrant purple coating.įC7 was discontinued after only two years on the options list, but that was enough for the hue to develop a cult-like following. And not only did it grace existing Mopars, but it also arrived just in time for the then-new first-generation Dodge Challenger and third-generation Plymouth Barracuda. Arguably the most popular color (by sales volume) from the golden muscle car era, Plum Crazy / In-Violet debuted in 1970.
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